Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are partnering this summer and fall to educate visitors on backcountry preparedness. As part of the Love Your ADK campaign, there will be messages aired at Stewart’s Shops locations about using the restroom before heading out to the trailhead and making sure adequate supplies are packed. [Read more…] about ROOST, Stewart’s Launch ‘Go Before You Go’ Campaign
ROOST
Adirondacks: 2020 Leisure Travel Study Results
The Regional Office of Sustainable Tourism (ROOST) contracted with an independent third-party research firm, PlaceMaking, to conduct the 2020 Leisure Travel Study (LTS), which includes a regional return on marketing investment analysis, plus traveler data for Essex and Hamilton counties. [Read more…] about Adirondacks: 2020 Leisure Travel Study Results
Ironman, Lacrosse Returning to Lake Placid
The IRONMAN triathlon race and the Summit Lacrosse tournament are set to return to Lake Placid and North Elba this summer. [Read more…] about Ironman, Lacrosse Returning to Lake Placid
Great Adirondack Garage Sale Is This Weekend
The 2021 Great Adirondack Garage Sale is set for this weekend, May 28th through 30th. After health and safety concerns moved the event to August last summer, the event is now returning to its traditional Memorial Day weekend date. [Read more…] about Great Adirondack Garage Sale Is This Weekend
Great Adirondack Garage Sale Registration Opens
Registration is now open for the 11th annual Great Adirondack Garage Sale, set for May 28th through 30th. [Read more…] about Great Adirondack Garage Sale Registration Opens
Input Sought for Whiteface Region Brand Study
The Regional Office of Sustainable Tourism (ROOST) in cooperation with the Towns of Wilmington, Jay, Upper Jay, and Ausable Forks, has announced a branding study and is looking for stakeholders, residents, and visitors to complete an online survey designed to help better understand what motivates people to visit the Whiteface Region in New York’s Adirondack Mountains. [Read more…] about Input Sought for Whiteface Region Brand Study
Survey: Many Say They Plan To Become Adirondack Residents
New research conducted by Camoin 310 of Saratoga Springs for the Regional Office of Sustainable Tourism (ROOST) in Lake Placid and the Economic Development Corporation of Warren County (EDC) shows there is a strong interest for relocation to the Adirondacks across all income brackets in the Regional Market Area. This area includes New York, Connecticut, Massachusetts, Pennsylvania, Vermont, New Hampshire, and New Jersey. [Read more…] about Survey: Many Say They Plan To Become Adirondack Residents
Halloween Drive-in Movies in the Adirondacks
The Regional Office of Sustainable Tourism (ROOST) has partnered with the communities of Saranac Lake, Lake Placid, and Tupper Lake to host family friendly drive-in movies this Halloween. [Read more…] about Halloween Drive-in Movies in the Adirondacks
Great Adirondack Garage Sale Registration Open
The Regional Office of Sustainable Tourism has announced registration is open for the 10th Annual Great Adirondack Garage Sale. Traditionally held each Memorial Day Weekend, the sale this year will take place on August 7, 8, and 9. [Read more…] about Great Adirondack Garage Sale Registration Open
Adirondack Communities Rebrand As ‘Adk Hub’
The Regional Office of Sustainable Tourism and the communities of Minerva, Newcomb, North Hudson, and Schroon Lake have announced the creation of a new brand and website to promote tourism in the southeastern Adirondacks.
Formerly known as the Schroon Lake Region, the region is now branded as the Adirondack Hub, emphasizing the region’s position as the ideal launching point for Adirondack adventures. [Read more…] about Adirondack Communities Rebrand As ‘Adk Hub’