Over five decades, The Subway Sun advised, informed, and admonished New York subway riders – encouraging civility, safety, cleanliness, and pride in their city and its mass transit rail system.
Designed to resemble the front page of a newspaper, The Subway Sun quickly became a part of daily life for millions of riders. Initially, the posters were text-based and emphasized the benefits and conveniences of the Interborough Rapid Transit (IRT) system, as well as announced schedule, fare, and safety information. [Read more…] about The Subway Sun: Advertising Public Health & Safety