Heritage tourism is a new name for an old concept. As an archaeology student in Greece, I remember seeing Lord Byron’s name carved on the Temple of Poseidon. His mark among the hundreds of forgotten names reminds us of the well-established motif of traveling to the classical world as part of the Grand Tour. The German word “Bildungsreisen,” used among the nineteenth century elite in Europe, described travel for educational and cultural enlightenment. [Read more…] about Johanna Yaun: Trends in Heritage Tourism
