Impresario Florenz (Flo) Ziegfeld Jr. was an American icon who developed the modern Broadway revue and established its global leadership in entertainment. He invented show business.
Florenz hit his stride with the Follies of 1907. A combination of European refinement, the signing of high quality performers (chorus girls), choreographers and lyricists, a relatively short show of forty minutes presented with lightning speed and precision, created an unprecedented sense of theatrical excitement. [Read more…] about Florenz Ziegfeld: The Incarnation of Broadway