Almost everyone within sniffing distance of public history these days, in any capacity, is on the lookout for the silver bullet that will somehow “rescue” their particular site, or organization, or even the entire field, from the edge of a financial ruin.
For many boards and staff, technology has become the most sexy aphrodisiac around. Even though I haven’t yet seen it effectively used, partly because it becomes dated so quickly, museum and other sites continue to reach for phone tours, or apps, or touch screens, to add that extra element of engagement that will magically connect to those ever-elusive younger audiences that sites yearn to attract. [Read more…] about A Good Story: The Lifeblood of a Public Historian