The Adirondack Museum has changed its name to The Adirondack Experience, The Museum on Blue Mountain Lake (ADKX).
Director of Marketing Ausra Angermann, who came on board in February and has helped implement the name change, said “Changing a name and identity is not a decision that is taken lightly. The name change was under way before I came on board. Research was conducted and a marketing team put in place as well as an agency to help with the transition.” [Read more…] about Adirondack Museum Changes Name To ‘The Adirondack Experience’