Before F. W. Woolworths’, Whitney’s, or even Myer’s department store, there was Pease’s Great Variety Store, located in the Temple of Fancy at 516 and 518 Broadway in Albany, NY.
As with other fancy goods stores, Pease’s catered to the middle and upper middle class selling highly decorated goods like ceramics, prints, furniture and other decorative household items that progressively thinking people might have wanted to purchase.The 1844 Wilson’s Albany City Guide provides a flattering description of Pease’s:
“For richness and extensive variety of novelties, combining the beautiful, the useful and the ornamental, this establishment excels any in town. Mr. P. has many fancy articles which are surpassingly rich; exceeding anything in elegance that we have ever thought, dreamed or read of.”
Pease’s advertisement in the Albany Evening Journal on December 17, 1841, is claimed as the first time Santa Claus was used to advertise a store. They also produced the hand-colored lithographs of fruit for Ebenezer Emmons’ Agriculture of New York published between 1846 and 1854.
In 2011, an Albany Institute of History & Art exhibit featured Richard H. Pease’s upscale “Five and Dime” where Albany families could purchase fancy goods, toys, household items, children’s books, and games from the 1830s to 1855.
The exhibit drew on the collections of the Albany Institute, and included a reproduction of Pease’s 1850-51 Christmas card, considered to be the first printed in America, on loan from the Manchester University Museum in England, where the only surviving copy resides.
The Albany Institute produced a 20-page booklet, Pease’s Great Variety Store and the Story of America’s first Christmas Card, for sale in the Museum Shop.
Illustrations: Above, courtesy Albany Institute of History & Art; below, America’s First Christmas Card, Designed and printed by Richard H. Pease for his “Pease’s Great Variety Store in the Temple of Fancy” c.1851. Image courtesy of Manchester Metropolitan University Special Collections.
Julie O’Connor says
Interesting that there is an African American servant depicted in central card scene, when in this time period most female domestic servants were Irish. Also, it appears there may be several other AA figures in scene in upper left.
Also on top there is a Santa Claus that looks very different from Santa in Pease ad in early 1840s. Much closer to Nast Santa about 20 years later.
Pease’s first Great Variety Store was located at 50 Broadway before it moved to upper Broadway in middle 1840s.