The Regional Office of Sustainable Tourism (ROOST) in cooperation with the Towns of Wilmington, Jay, Upper Jay, and Ausable Forks, has announced a branding study and is looking for stakeholders, residents, and visitors to complete an online survey designed to help better understand what motivates people to visit the Whiteface Region in New York’s Adirondack Mountains.
Respondents are asked questions about their perception of particular activities, such as hiking, fishing, mountain biking, dining, and visiting area attractions.
Results from the survey are expected to be used by ROOST and a committee, made up of business and community members, to refine and update the brand for the region. A brand is a unique image and message that increases awareness of the region for both tourism and sustainable economic development. It reflects the customer’s impression of a product, destination, or organization.
Both local residents and visitors of the Whiteface Region are encouraged to complete the short survey, which can be found at www.WhitefaceRegion.com/Brand. Respondents to the survey will be entered into a drawing with three chances to win a $50 Visa Gift Card.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondack Park.
Photo of cyclist in Wilmington with Whiteface in the background provided.