The Hot Wheels line of toy racing cars, registered trademark with Mattel, was started in 1968 by Mattel co-founder Elliot Handler. Hot Wheels products became popular among adult collectors throughout the world.
Rome Historical Society has announced Hot Wheels – A Local Authority, a virtual program with Mike Zarnock set for Wednesday, March 27th.
Mike Zarnock is considered “One of the world’s leading Hot Wheels authorities” due to his massive collection and knowledge of Hot Wheels. In this presentation, he will about the history of the Hot Wheels brand and shares his experiences as a collector.
Zarnock, of Deerfield, NY, is a local author and columnist who writes collector guides and articles about Hot Wheels toy cars and accessories. He has a collection of over 30,000 Hot Wheels vehicles which has held a Guinness World Record twice – first in 2003 and again in 2007. Parts of his collection have been on display in the Children’s Museum of Utica.
Photo of assortment of various Hot Wheels cars courtesy Wikimedia user Shelby Asistio.