The American Irish Historical Society’s Success In The City Group is set to present “Outrage Marketing – How to achieve worldwide publicity by using the outrage of the public and without spending a cent” with Paul Stenson and Jason Kidd from the White Moose Cafe of Dublin, on Wednesday April 3rd at 7 pm.
Since the White Moose Cafe went viral on social media last year, owner Paul Stenson says, business is booming for his cafe and lodgings in Dublin.
“By posting ‘outrageous’ content to their social media accounts (that made many people laugh, while simultaneously making many people angry), their tongue in cheek content and fearless approach to challenging the status quo has resulted in almost 300,000 followers on facebook and instagram and generated a huge increase in footfall & profit for the Cafe and Hotel,” an announcement of the April 3rd talk sent to the press said. “From banning vegans, to demanding that anyone claiming to be “gluten free” bring a Doctors note, as well as refusing to let bloggers stay in the hotel for free, The White Moose Cafe went viral. Paul Stenson’s response to a blogger that emailed him to get a free stay in the Hotel in exchange for free publicity by posting to her followers was viewed in 33 countries. The scandal known as ‘Bloggergate’ resulted in ‘free publicity’ for the Cafe & Hotel, that ended up being completely self generated.”
Admission for this event is $10 for INNYC members, $25 for non members, and free for Success In The City members.
The American Irish Historical Society is located at 991 Fifth Avenue, New York. For more information or to purchase tickets, click here.