• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

New York Almanack

History, Natural History & the Arts

  • Email
  • Facebook
  • RSS
  • Twitter
  • Adirondacks & NNY
  • Capital-Saratoga
  • Mohawk Valley
  • Hudson Valley & Catskills
  • NYC & Long Island
  • Western NY
  • History
  • Nature & Environment
  • Arts & Culture
  • Outdoor Recreation
  • Food & Farms
  • Subscribe
  • Support
  • Submit
  • About
  • New Books
  • Events
  • Podcasts

Outrage Marketing For History Museums?

March 31, 2019 by Editorial Staff Leave a Comment

outrage marketingThe American Irish Historical Society’s Success In The City Group is set to present “Outrage Marketing – How to achieve worldwide publicity by using the outrage of the public and without spending a cent” with Paul Stenson and Jason Kidd from the White Moose Cafe of Dublin, on Wednesday April 3rd at 7 pm.

Since the White Moose Cafe went viral on social media last year, owner Paul Stenson says, business is booming for his cafe and lodgings in Dublin.

“By posting ‘outrageous’ content to their social media accounts (that made many people laugh, while simultaneously making many people angry), their tongue in cheek content and fearless approach to challenging the status quo has resulted in almost 300,000 followers on facebook and instagram and generated a huge increase in footfall & profit for the Cafe and Hotel,” an announcement of the April 3rd talk sent to the press said.  “From banning vegans, to demanding that anyone claiming to be “gluten free” bring a Doctors note, as well as refusing to let bloggers stay in the hotel for free, The White Moose Cafe went viral. Paul Stenson’s response to a blogger that emailed him to get a free stay in the Hotel in exchange for free publicity by posting to her followers was viewed in 33 countries. The scandal known as ‘Bloggergate’ resulted in ‘free publicity’ for the Cafe & Hotel, that ended up being completely self generated.”

Admission for this event is $10 for INNYC members, $25 for non members, and free for Success In The City members.

The American Irish Historical Society is located at 991 Fifth Avenue, New York. For more information or to purchase tickets, click here.

Print Friendly, PDF & Email

Filed Under: Events, History Tagged With: American Irish Historical Society, Social Media

About Editorial Staff

Stories written under the Editorial Staff byline are drawn from press releases and other notices. Submit your news to New York Almanack here.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Support Our 2022 Fundraising

Subscribe to New York Almanack

Subscribe! Follow the New York Almanack each day via E-mail, RSS, Twitter or Facebook updates.

Recent Comments

  • John Tepper Marlin on 1875: The Ticonderoga Sentinel Returns
  • Amy Godine on The Red Scare: A Personal History
  • Charlesarles R. Cormier on Beacon Oil: New York’s Lighthouse Gas Stations
  • peter Waggitt on Socialism, Greenwich Village & ‘The Masses’
  • Adrienne Saint-Pierre on The Smith Family of Acrobats and Clowns & Saratoga Springs
  • Pat B on Socialism, Greenwich Village & ‘The Masses’
  • Richard on Under Threat: The Penn Station Neighborhood in Manhattan
  • Black History Articles for June 2022 – Keeper of Knowledge on The Civil War Confederate Army’s Forced Labor Slave Records
  • Katie L Williams on “Labor’s Slaves in the Adirondacks”: Building the Adirondack Railroad
  • Edythe Ann Quinn on Slug Slime: A Secret Weapon

Recent New York Books

off the northway
Horse Racing the Chicago Way
The Women's House of Detention
Long Island’s Gold Coast Warriors and the First World War
Public Faces Secret Lives by Wendy Rouse
adirondack cabin
Spaces of Enslavement and Resistance in Dutch New York
ilion cover
Spare Parts

Secondary Sidebar

preservation league
Protect the Adirondacks Hiking Guide