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Submitting Your News For Publication

April 25, 2011 by Editorial Staff 1 Comment

If you are interested in having your organization’s news or event noticed at the New York Almanack, be sure to send a press release following these simple steps:

1. Focus on a single subject.  Keep press releases to one subject – a lecture series, a single event, exhibit, conference, etc.

2. Be sure your press release is complete. In at least three paragraphs describe the what, when, where, and why of your event. Always include a paragraph describing your organization that includes a URL to your website, the location, hours, and admission fees. Spell out acronyms.

3. Write press releases journalistically. The best press release is one that the media reprints verbatim. Provide an easy-to-use, ready-made story. Write your press release to read as though you were a reporter. Avoid unnecessary hyperbole and never use all caps, italics, bold, or other strange formatting except where grammatically correct. Avoid exclamation points and rhetorical questions. Avoid “you” in favor of “participants” or “visitors”.

4. Include photos. If you don’t have at least one photo, find a relevant public domain image, or send along your logo.  ALWAYS include a caption with the source for your image. Send images as a jpg.

5. Provide enough lead time. Send your event notices two weeks in advance. If you are sending a late announcement be sure to indicate the event date in the subject of your e-mail.

Questions? Comments? Drop the editor an e-mail at nyalmanack@gmail.com.

 

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Filed Under: History Tagged With: Media, Museums-Archives-Historic Sites, Public History

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About Editorial Staff

Stories written under the Editorial Staff byline are drawn from press releases and other notices. Submit your news to New York Almanack here.

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Comments

  1. Nancy Johnsen Curran says

    January 23, 2012 at 11:29 AM

    I use the Associated Press stylebook for reference. I think it gives credibility to the writer. My goal is not to give an editor a chance to say No.
    Details such as using postal codes instead of AP state abbreviations and AM and PM instead of a.m. and p.m. just look more professional.

    Reply

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